Conveying Complexity Quickly: Infographics

Combining copy, data, and imagery — infographics present complicated product and service information in compact, versatile, and engaging ways. Microsoft’s consistent success, across all their lines of business, can be attributed to building and sustaining a vast collection of well-crafted and on-brand marketing materials for sophisticated and busy tech consumers.

Often, over-arching business campaign messaging is leveraged in parallel with product-specific marketing. We produced a variety of sales and marketing collateral aligned with their “Do more with less” enterprise-wide campaign, supporting continued success in uncertain economic times.

• Collaborated with our strategy team to capture, analyze, and determine most relevant industry data and statistics
• Incorporated client brand, team, and campaign messaging and aligned multiple messaging dictates for cohesion
• Created story arc to accommodate client narrative
• Wrote concise and direct copy to accompany graphics and illustrations