Julianne
Fierce champion of clarity and creativity in content—I’m driven by both form and function. I consistently deliver content with accuracy and flair, solutions to meet challenges, and remarkable writing with impact.
A broad range of writing experience across industries and content types lends itself to versatility, agility, tenacity, resourcefulness, and hardwired respect for brand standards and styles. With holistic, strategic planning and methodical execution, I leverage creativity in the service of business goals.
Things I do
Storytelling
Everyone and everything has a story. Capturing and sharing those stories, accurately and interestingly, is how brands are built, grown and sustained. Research, outreach, engagement, relationship building — all part of the solid base upon which great stories are captured and told. From sleek, stylish copywriting to brand voice and tone — always with an eye for pairing with accompanying photos, video, graphics — I create the compelling stories that move us to our goals in positive and powerful ways.
Helping
The written word exists to document lives and knowledge. To communicate experiences and wisdom and by extension — to teach. Technical writing in all it's shapes and sizes is both a craft and an art. Knowing the audience and the business, understanding the purpose, utilizing best forms and formatting — all part of great how-to's, help, process documents, FAQ's and any copywriting intended to educate and assist our communities do what they wish to do.
Strategizing
Success is rarely a single path journey. Big picture strategy for accomplishing objectives requires logistical thinking and careful consideration of all the internal and external factors and variables. Matriculating short and long term goals with available platforms and channels and assets, with awareness, organization and avoidance of potential pain points is key to consistently great outcomes and metrics.