Best Buy’s Ambitious App Initiatives

Best Buy is committed to raising the retail bar and delivering the superior end-to-end mobile app experience for customers. They needed creative UX specialists to strategize, roadmap, create, and manage content to support new features, resolve user pain-points, and increase both downloads and engagement.

• Contributed insights and wrote copy for DROPS™ flash-sales, shipping & delivery, notification center, and multiple other app features
• Collaborated and wrote copy for first-time user onboarding experience
• Produced app marketing copy and content ideation for Best Buy website, email campaigns, and display materials
• Delivered copy for app help and how-to content
• Reviewed and edited copy across entire app ecosystem